Author name: James La Barrie

James La Barrie has spent more than two decades in the skydiving industry, first as General Manager of Skydive Carolina and later as the founder of Beyond Marketing. His work is rooted in helping skydiving businesses become stronger from the inside out – through better leadership, a stronger culture, sharper positioning, and more memorable customer experiences. James serves as a Trustee of the International Skydiving Museum & Hall of Fame, sits on the Executive Committee of the Parachute Industry Association, and frequently speaks at industry events.

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